The EasyA Brand

Client: EasyA

Scope: Brand Identity, Logo Design, Color System, Typography, Illustrations, UI/UX Direction

🎯 Overview

EasyA is redefining how developers enter the world of Web3—starting with the phone in their pocket. As their design partner, our task was to capture that bold mission in a brand system that feels futuristic, friendly, and undeniably native to the next generation of builders.

We created a full visual identity that includes:

• ✅ A modular, standout logo system optimized for app and event environments

• 🎨 A vibrant, high-contrast color palette tuned for both dark mode UI and high-energy IRL activations

• ✍️ A custom typographic language that balances technical sharpness with youthful accessibility

• 🖼️ Heroic, layered illustrations evoking a sci-fi metaverse—but always human-centric

🧩 Logo Design

The EasyA logo combines geometry and playfulness. Each letter form is shaped to hint at the pixel-grid world of developers while remaining legible and scalable. The bold “A” highlights the idea of advancement—standing out as the gateway to the app.

🎨 Color System

The palette is tuned for high impact:

• Neon Green and Violet grab attention

• Jet Black gives contrast and depth

• Soft Teal and Electric Yellow bring balance, energy, and UX clarity. perfect for both code screens and conference stages.

🔤 Typography

We curated a futuristic sans-serif font stack with custom tweaks for headings, pairing it with a clean, readable body font optimized for mobile learning experiences.

🖼️ Illustration Style

The brand visuals lean into bold contrasts, gradients, and atmospheric lighting. Characters and environments are designed to feel immersive yet accessible—drawing users into a journey of discovery and creation.

This branding was built to be more than a visual wrapper—it’s the spark that brings the EasyA mission to life: Learn Web3. Launch anywhere.

Wanna collab?

Reach out below 👇🏻