M55 Performance Center, Visual Identity

Visual Identity for M55 Performance Center

Precision. Power. No wasted moves. 🏋️‍♂️

M55 is a performance training center built around discipline, strength, and intention, and its visual identity had to reflect that. The branding combines a bold, geometric monogram with modern, high-contrast typography, reinforcing structure and momentum at every touchpoint.

A sharp monochrome palette, hints of metallic texture, and clean, architectural lines give the identity both clarity and weight, designed to look strong in motion and sharp at rest.

🏁 For performance, fitness & sports brands that mean business, I create visual identities that perform as hard as they do.

💬 Design that holds form, and never breaks.