🫖 MELLOWTEA — Brand Identity Design

Rooted in calm. Designed for connection.

MELLOWTEA is a modern tea house brand identity crafted to evoke warmth, elegance, and a deep sense of stillness. The visual direction blends fluid typography with deep hues and soft leaf patterns, aiming to echo the serenity of a slow, mindful tea ritual. From logo to packaging, every detail whispers "unwind."

☕️ Visual language: calm curves, minimalist forms, and a monochrome blue palette to express purity and focus.

✨ Brand elements include: logotype, menu design, packaging, and merch — all built around a seamless and mellow experience.

Let me know your thoughts — I’d love to hear what this visual flavor evokes for you.

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