Yamvic is a lifestyle store built on Shopify, focused on boho-style bags, accessories, and handmade details. The goal was to create a shop that feels calm and crafted without losing structure or clarity. Every section supports a visual language of softness, while following ecommerce best practices with intention.

The page leads with a hero section that’s calm and centered, backed by neutral tones and earthy textures. Product collections are introduced with soft contrast and lots of whitespace. Fonts are natural and modern. Every detail supports the visual language of boho chic — from the soft curves to the warm palettes.

The layout follows best practices for conversion but avoids feeling pushy. It’s more about inviting people into the world of the brand. Clean CTA placement, consistent product cards, and gentle transitions all help the content breathe.

Homepage

The homepage opens with movement. A woman walking barefoot along the beach, holding one of Yamvic’s woven bags. This isn't just a product reveal - it's a mood. It sets the tone before any buttons or categories show up. The hero section blends cinematic softness with clarity: a single headline, a short tagline, and one calm CTA. As you scroll, the story continues through organic content blocks like “Find Your Flow,” “Limited Drop,” and “Loved by You.” Each one is styled to feel tactile, sun-washed, and human. Instead of rushing users to shop, it invites them to browse, linger, and connect with the brand first.

Collections Page

This page adds narrative. Each collection is introduced like a mini editorial - product shots in soft daylight, styled settings that feel natural and tactile. Phrases like "Bags woven with soul" and "Touches of Breeze" build connection through tone. The layout stays light, the images do most of the work, and every collection feels like its own story.

Product Catalog

The catalog is built for browsing, not rushing. Products are arranged in a clean grid with plenty of breathing room. Neutral backdrops keep the focus on texture, shape, and craftsmanship. Simple filtering options make it easy to sort by price or availability without clutter. The result is a smooth scroll that stays quiet and confident.

Product Detail Page

The product pages follow a clear rhythm. One big photo up top to show the vibe, a short description next to it that highlights what matters, and a clean CTA block for adding to cart or checking out with PayPal. Below, a "You may also like" section keeps the flow going. Nothing feels crowded. It’s all paced for calm decision-making.

Cart Page

Even the cart sticks to the brand tone. A fabric-and-flower background softens the header. The product table is clear and minimal, and the overall layout keeps friction low. The "Subscribe and get 5 EUR OFF" banner at the bottom adds just the right amount of encouragement. It’s not aggressive - it’s thoughtful and in character.

Let's work together!

If you're building a brand that needs more than a theme - if you want a store that feels lived-in, intentional, and made to convert without selling too hard - I’d love to help shape it.