Harvest your passion

Brand Design

I designed the logo for Hobbees, an app that connects busy professionals (“working bees”) with opportunities to explore their passions through workshops and classes. A warm serif script adds a feminine touch and reinforces the brand’s approachable, down-to-earth personality.

The hexagonal shape of the letterpress name cards echoes a honeycomb—symbolising the social network of busy bees and highlighting the community-driven nature of the brand.