Bliss Diamond – Elegant Branding & Logo Design

As part of this project, we developed an elegant logo and brand guide for Bliss Diamond — a jewelry brand with a rich history and refined style.

We chose deep navy blue and beige as the foundation of the color palette to emphasize the grace, sophistication, and timeless elegance that define the brand. These tones work beautifully together to evoke a sense of luxury and trust.

Key elements

– Monogram reflecting the idea of intertwined destinies (the letters B and D forming a ring)

– Wordmark for use on the website and social media

– Logo adaptations for various formats and applications

– Color palette and typography that complement and enhance the brand’s visual style

Typography & Color Palette

While developing the visual identity for Bliss Diamond, we conducted in-depth research on competitors, the luxury jewelry market, and the preferences of the brand’s target audience. As a result, we concluded that a refined combination of deep navy blue (#000643) and beige (#E6D5C4) would be the most suitable solution — these hues create an elegant contrast and emphasize the brand’s premium nature. White (#FFFFFF) and black (#000000) were added as supporting shades to enhance clarity and accentuation.

For typography, we chose Cormorant Medium, a typeface that perfectly embodies the brand’s aesthetic: elegant, refined, and confident. This font harmonizes seamlessly with the visual direction of Bliss Diamond, reinforcing its heritage value and sense of modern luxury.

Your opinion means a lot to us — let us know what you think of the logo in the comments!

We’d love to hear your feedback! 💌

We're open for new projects!

Let’s connect and bring your digital vision to life! 💡