ACCESS Newswire Meta + LinkedIn Ads

ACCESS Newswire Ads

Public Relations & Investor Relations

ACCESS Newswire came to us to help generate brand awareness after they renamed themselves from Accesswire to ACCESS Newswire. The secondary campaign, which is what these ads displayed were created for, is targeted for lead generation on Meta and LinkedIn.

The first set displayed above is for our IR audience. For this audience, we wanted ads that focused on ACCESS IR as a comprehensive solution that helps large companies stay organized for board meetings, interviews, webcast for earnings releases, etc. Due to audience concerns around transitioning to a new system, we also highlighted the seamless process in our ad copy.

This next set of ads is for our PR audience. Generally seen as their most profitable and recognizable product, we wanted to make sure we were mentioning value props that really resonate with the audience to encourage clicks. For copy, the language is centered around expanding reach, brand visibility, and recognition.

Additional ad variants with different layouts for testing purposes.