Artisan: Celebrating the Spirit of Freelance Creative

This project was created as part of a national design competition centered on “Art is for anyone, anytime, anywhere.” The winning poster was later adapted into a logo and branding for Artisan, a creative recruitment agency. The design merges expressive typography and a collage figure composed of various media elements, symbolizing the diversity and dynamism of freelance professionals. Bold and playful, the piece embodies freedom, motion, and artistic energy.

The poster's center features a man holding a brush against an industrial background.

I used a photograph of a man holding a brush framed by an industrial landscape composed of typography and newspapers. The slogan, "Art is Anywhere, Art is Anyone, Art is Anytime," is displayed using Optima and Trajan fonts, with a red, black, and white color palette. The design highlights art's universal and accessible nature, blending industrial aesthetics with creative expression. Trajan, rooted in Roman inscriptions, emphasizes art's timelessness, while Optima, a modern humanist sans-serif, balances Trajan’s formality.