Light - Environment Campaign Brand Identity

Introducing Light, a minimalistic yet bold identity that places sustainability at its core. The central icon—a radiant burst—evokes both sunlight and movement, representing the active role we all play in caring for the planet. Set against a deep, earthy backdrop with a vibrant lime hue, the visual language feels organic yet modern, gently calling for attention without overwhelming the viewer.

This identity system was crafted to resonate across both digital and physical spaces—from interactive interfaces to urban billboards. The design emphasizes clarity, purpose, and emotional connection, with the asterisk-like mark functioning as a versatile brand symbol, hinting at something important, vital—like a footnote for the earth.

Our launch poster says it all: Take care of the environment. It’s more than a tagline—it’s a philosophy. With Light, every visual detail points to the power of simplicity, action, and awareness in our relationship with nature.