WILDS - Engaging Digital Adventure

CapTech ran a "brand storytelling challenge," which tasked various teams with creating unique brands for a final showcase.

Introducing WILDS, an outdoor gear company that empowers individuals to express themselves and connect with nature and fellow adventurers. WILDS customers see the outdoors not as a realm to conquer, but a playground of wonder and exploration.

With that adventurous and playful spirit in mind, we set out to create digital experiences that resonate with this ethos, including a video and a website prototype showcasing the product selection with a focus on interactivity and personalization.

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CapTech creates solutions that delight customers, drive insights, and meet strategic objectives. If you are creative and driven, you might be a future CapTecher.

The website prototype includes a unique feature for backpack customization that enhances the user experience. To ensure their gear reflects their individual style, customers can easily select different colors to personalize their backpacks, or hit the Get Wild button to randomize colors and patterns.