WILDS - Crafting a Bold Identity

The foundation of WILDS began with its brand and voice identity. These elements included the name, logo, mission statement, and brand colors inspired by the natural world. Our goal was to establish a brand that embodies self expression, sustainability, and community.

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The brand came to life with thoughtful packaging design. The curvilinear ‘W’ logo not only stands out but also offers multiple branding opportunities, such as creating unique patterns and subtle background marks that reinforce the brand identity across various mediums.

Our next step was to introduce WILDS to the public through impactful outdoor marketing that makes a bold statement. We created a series of posters featuring product imagery, environmental visuals, and custom photography. Each poster leverages our signature branding elements, encapsulating the essence of WILDS and inviting adventurers to join our community.