English language school | Brand Identity

Main task

To develop a visual identity for a modern English language school that conveys lightness, friendliness, and inspiration for learning. The primary colors were to be white, soft pink, and green — to create a warm, open atmosphere that appeals primarily to a female audience aged 20–35.

Solution

We designed a gentle, recognizable identity with an emphasis on soft shapes, airy layouts, and a color palette that evokes trust and calm. The logo is minimalist and modern, easily adaptable across various formats. The visual system combines light typography, soft backgrounds, and detailed illustrations or accents that highlight a caring approach to education and the school’s personal, welcoming atmosphere.