RELIA Food Safety Product Brochure Design

Design Concept Overview

This brochure is designed around the core themes of "nature, health, and trust," aiming to visually convey the purity and quality of food safety products. The design blends a fresh, minimalist style with distinctive, bold elements to create a natural and approachable aesthetic while incorporating unique details to highlight brand individuality and innovation. With clean, intuitive layouts, natural elements, and modern aesthetics, the brochure emphasizes the safety, health, and eco-friendliness of the products, appealing to target consumers and building brand trust.

Color Scheme

• Primary Colors:

  • · Vegetable Green (#4CAF50): Symbolizes nature, freshness, and health, reflecting the natural purity of the ingredients and aligning with the core values of food safety.

  • · Wheat Gold (#F4C430): Represents harvest, warmth, and vitality, showcasing the quality and energy of the ingredients while adding visual appeal.

• Secondary Color:

  • · White (#FFFFFF): Used as a background or spacing color to enhance the brochure’s fresh and modern feel, making the primary colors pop and ensuring content readability.

Design Style

• Fresh Minimalist Style:

  • · Incorporates hand-drawn illustrations of vegetables, fruits, and wheat with soft lines and light colors to create a natural, approachable vibe.

  • · Backgrounds feature subtle textures (e.g., wood grain or linen) or watercolor gradients to add depth and a natural feel.

  • · Fonts are rounded, sans-serif (e.g., Source Sans Pro or Poppins), with moderate sizing and ample white space for a relaxed reading experience.

• Distinctive Bold Style:

  • I · ntegrates geometric lines or asymmetrical layouts to break away from traditional brochure designs, adding a modern and artistic touch.

  • · Includes handwritten-style titles or decorative icons (e.g., hand-drawn arrows or dots) to emphasize unique details.

  • · Uses creative collage techniques, combining product photos with illustrations and color blocks for a striking, youthful visual impact.

Desired Outcome

By combining vegetable green and wheat gold as primary colors with a blend of fresh minimalist and bold distinctive styles, the brochure will deliver a natural, healthy, and modern aesthetic. The design will appeal to health-conscious consumers while showcasing brand individuality through unique visual elements, ultimately enhancing market competitiveness.