Interactive Film Studio Guide for a Corporate Group // Pravda•24
About the Project
We faced an exciting challenge: to create a digital space for a unique venue that brings all essential film production services under one roof. From equipment and studio rentals to special effects creation—this place truly allows you to produce a full-fledged film!
The main issue the owners faced was constant calls from clients who got lost in the vast building. People struggled to find the right studio, mixed up floors, and managers had to explain directions countless times a day. Our solution? An interactive 3D guide for the entire complex.
3D Map
The map required meticulous effort:
• Built on actual building plans but enriched with countless details
• Each floor (two in total) can be explored individually
• Studios color-coded for easy navigation
• Interiors recreated with furniture and equipment—true to life
• Even added Easter eggs: three cars from the parking lot, often spotted there
• Created panoramic views of key rooms
Brand Style
A particular point of pride: we developed a unified brand style for the project and unique visual identities for each company within the alliance:
• The props warehouse features minimalist cubes
• The costume department: stylish button-like circles
• The visual effects division: modern polygonal shapes
Interestingly, the project was initially named Look Film (after the first studio). But when the complex expanded, we coined the more universal name Pravda 24—inspired by its address at Pravda24 Street.
Result
The key outcome: clients now navigate the studios effortlessly without manager assistance. The website has evolved from a mere business card into a full-fledged tool for everyone in the film industry.
(Though we still call it Look Film among ourselves 😅)
This project stands out for its complexity—from technical 3D map implementation to crafting unique visual languages for each department. We created a truly vibrant digital space that mirrors the creative energy of a real film studio.
