Brand Guidelines for a Sports-Tech Platform
We developed a strong and energetic brand identity for Athlete Showcase — a platform that empowers athletes to connect directly with coaches and boost their market value from day one. Our design focused on expressing motion, ambition, and high performance through every visual element.
At the center is a geometric “A” icon built from sharp, angular shapes, communicating strength and forward momentum. Paired with a futuristic sans-serif wordmark, the system feels both precise and professional. We built a high-contrast palette anchored by Obsidian Black and White, enhanced with bold accents — Lime, Cobalt, and Coral — to inject energy and emotion into the UI and marketing materials.
Supporting visuals like diamond grid patterns, angled UI elements, and dynamic typography (Anton & Inter) bring rhythm and intensity to the brand. From scalable logos to layout systems, every decision was crafted to mirror the mindset of the athletes the platform represents — focused, fast-moving, and built to win.
