Boosting Conversion Rates – Seamless Checkout UX for BaliShop

A responsive e-commerce interface crafted for BaliShop, a fictional clothing and accessories store inspired by casual and summer fashion. The design focuses on a seamless shopping experience across devices, from browsing the cart to completing the order.

• · Shopping cart preview with product images, quantity, price breakdown and inline deletion.

• · Optional gift selection with clear UX hierarchy.

• · Mobile-first structure with fixed cart summary for ease of access.

• · Discount coupon input and clear total calculation, with taxes and shipping details.

• · Checkout page with two delivery options: home or pick-up point, presented in an accordion-style form for clarity and accessibility.

• · Clean UI, high readability contrast and color consistency.

· The layout was designed to reduce friction during the purchase process, increasing conversion rates and improving trust. Ideal for scalable, responsive e-commerce platforms.