Thrive Branding
The Thrive logomark represents a biotech-inspired global network, combining the aesthetics of molecular biology with a sense of worldwide connectivity. Its spherical, node-based design echoes both cellular structures and neural networks, symbolizing innovation, intelligence, and life sciences.
To ensure proper application of the logo, and also to ensure its perception on all media, a minimum distance (letter E) has been established that must exist between other graphic elements and the logo.
We chose Aeonik because it strikes the perfect balance between modern and timeless. Its clean, geometric shapes give the brand a fresh and confident feel, while still being highly legible and versatile across digital and print. Aeonik also pairs really well with our color palette, especially the bold tones like Tangaroa and Bright Red — it adds clarity and polish without ever feeling cold or overly formal. It's a great match for a brand that’s forward-thinking, professional, and easy to connect with.
We chose this palette because it perfectly balances professionalism, trust, and energy — qualities that align with what Thrive stands for. The range of blues (Royal Blue, Governor Bay, and Tangaroa) evokes a sense of reliability, intelligence, and calm confidence — essential traits for building trust with clients or users.The deeper navy adds depth and authority, while the brighter blue shades keep it approachable and modern. White provides a clean contrast, giving the logo space to breathe and ensuring strong legibility across various backgrounds. Altogether, this palette creates a bold yet dependable visual identity for Thrive.
We chose this palette to give Thrive Red Light its own bold and energetic personality while still feeling connected to the core Thrive brand. The rich reds (Thunderbird and Bright Red) immediately capture attention, evoking energy, passion, and action — a great match for a sub-brand that’s meant to feel dynamic and powerful.We’re using Tangaroa for the main Thrive brand name to keep things consistent across all sub-brands. It’s a strong, deep navy that gives off a sense of trust, professionalism, and stability — perfect qualities for a brand that aims to lead and inspire. Since Tangaroa also appears in sub-brands like Thrive Red Light, it helps tie everything together visually and keeps the whole identity feeling cohesive and unified.
