A bold blend of business strategy and luxury-inspired design, crafted to empower independent jewelry brands with a visually stunning guidebook experience.

The Problem:

Most business resources for jewelry entrepreneurs are text-heavy and uninspiring. I saw an opportunity to reimagine these tools as high-fashion, brand-worthy guides that both educate and elevate.

The Outcome:

As Lead Designer, I concepted and designed a 20-page digital guide, drawing inspiration from editorial lookbooks. I built the brand system, wrote and structured the content, and used AI tools for consistent copy and imagery. The focus was on making business education feel premium, stylish, and on par with the brands these entrepreneurs aspire to create.

The Toolkit:

Credits / Tools: Figma, Adobe InDesign, Photoshop, ChatGPT for content refinement, MidJourney for concept imagery

Want to explore more? DM me or visit my website