A bold, print-forward identity for a fictional summit celebrating the future of design, culture, and AI. This project challenged me to create editorial assets that feel as premium and immersive as the event experience itself.

The Problem:

Conferences often overlook the power of tactile, editorial-style collateral to create a lasting brand impression. I set out to design a suite of print materials that not only informed but made attendees feel like they were part of an exclusive creative movement.

The Process:

As Lead Designer, I developed a cohesive editorial system, including a multi-page agenda guide and trend report designed for both print and digital use. I blended bold typographic grids, futuristic visuals, and high-touch finishes to create assets that engage audiences from their first flip. I infused the work with references to cutting-edge design studios, ensuring the look was as forward-thinking as the summit theme itself.

The Outcome:

The result is an editorial collateral system that captures the essence of a design-driven, culture-forward summit. It highlights my strength in bridging brand strategy with high-impact editorial storytelling, while also flexing my craft in publication design and layout pacing.

The Toolkit:

Adobe InDesign, Adobe Photoshop, MidJourney for visual concepting, Chat GPT for Copy

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