EasyA – Custom Web3 Illustration System

We partnered with EasyA to create a set of bold, expressive illustrations that visually capture their mission: making top-tier learning in Web3 and AI accessible to everyone.

The illustration system was designed to be energetic, modern, and instantly recognizable—reflecting the enthusiasm of a new generation of builders.

Shout out to @Vic for taking lead on this project!

🎨 Illustration Direction:

• Vibrant, punchy color palettes inspired by tech and youth culture

• Rounded character designs with confident poses and oversized proportions

• Minimal backgrounds to keep the focus on the action and message

• Subtle layering and shadows to add depth and visual polish without clutter

We also included modular scenes that could adapt across marketing, in-app UI, pitch decks, and social content—making the artwork not just aesthetic, but practical

💥 Outcome:

With these illustrations, EasyA was able to:

• Create visual consistency across their brand ecosystem

• Drive engagement on social with shareable, fun visuals

• Support their mission of making Web3 and AI more approachable

Wanna collab? 👇🏻

Reach out below.