Goldfish Concept

Reel-in from the cutting-room floor: a playful Goldfish word-mark that never got to make its big splash. I hand-lettered the script so the “G” complete with a goldfish tucked inside, paired it with a candy-store palette for peak snack-time vibes. Ultimately the client chose a different direction, but I still love how the hidden fish and swoopy strokes feel equal parts retro and fresh. Figured I’d let this one swim free here instead.

Would you have kept it in the final lineup? Drop your thoughts below or ping us if you need a brand that jumps off the page (or out of the bowl) at Heyo(dot)is!