Creative & Marketing Process for CVJungle

Discovery & Vision Alignment

We began the project with a series of vision-mapping sessions with the founding team. The goal was to clearly define the platform’s purpose: to simplify how companies find candidates for low- and mid-level roles, while offering tools for better hiring decisions through data. During this phase, I gathered insights about the audience—both job seekers and recruiters—and translated them into design and communication goals.

UX/UI & Product Design Strategy

Using a lean, iterative approach, I designed the first version of the platform focusing on clarity and ease of use. Key steps included:

• Wireframing core flows for candidates (resume creation, profile setup) and companies (search filters, candidate comparison).

• Prioritizing features that solved real problems—such as fast profile filtering and visual resume stats.

• Prototyping and testing user flows internally before development.

• Designing responsive layouts for both desktop and mobile.

Brand Positioning & Identity Design

• The startup needed a strong visual identity that felt modern, trustworthy, and professional. I led the brand development process by:

• Researching industry trends and competitors.

• Sketching logo concepts based on keywords like "growth," "connection," and "clarity."

• Creating moodboards to capture tone and style direction.

• Designing a scalable logo and selecting a clean, accessible font pairing.

• Developing brand guidelines covering color palettes, logo usage, and visual tone.

Visual Consistency Across Channels

To ensure a cohesive experience, I created a complete visual language system: icons, infographics, color schemes, and UI components that aligned across the website, ads, and pitch materials.

Marketing Asset Creation

To support early-stage user acquisition, I designed:

• Social media graphics with recruitment tips and platform features.

• Ad banners for use on local job boards and news outlets.

• Email templates for onboarding and candidate matches.

• Presentation decks for investor and client pitches.

Collaboration & Agile Workflow

Throughout the project, I worked closely with developers to align on design specs and deliver pixel-perfect assets. I also collaborated with our marketer to test different messaging strategies, ensuring that design supported business goals at every stage.