Redesigning Israel’s leading tender platform to simplify complexity, modernize its interface, and improve usability for non-technical users.

Overview

SourcingVision is the leading tender management SaaS platform in Israel, used by a wide range of organizations, from government-owned companies, including Israel Railways, the Israel Electric Corporation, and various ministries. The platform enables organizations to create, publish, and manage tenders online, while also allowing suppliers to submit bids, view documentation, and ask questions in a centralized digital environment.

This project focused on redesigning the core user experience of the system — particularly the creation and editing of tenders — with the goal of modernizing the visual interface and simplifying the complex workflows required by the platform. The existing UI was outdated and difficult to navigate, which was especially problematic given the operational complexity and feature-rich nature of the system.

Problem Statment

• The interface was outdated, cluttered, and visually unappealing, lacking accessibility and modern usability standards.

• The user experience was cumbersome and unintuitive, especially considering the platform's wide range of advanced features and workflows.

• The system was difficult to navigate, particularly for non-technical users who make up a large portion of the platform's audience.

• The lack of clear information hierarchy and UX thinking made it challenging to complete critical tasks efficiently.

Project Objectives

• Deliver a full visual redesign with a clean, modern, and accessible interface that aligns with current UI/UX standards.

• Re-architect the information structure and prioritize frequently used features while de-emphasizing less essential ones.

• Simplify user flows and interactions across the platform to make the system more intuitive, particularly during tender creation and editing.

• Maintain a balance between modernization and familiarity to avoid alienating long-time users who are accustomed to the legacy system.

• Ensure that all new design solutions accommodate non-technical users through clear language, visual guidance, and frictionless UX patterns.

Process & Strategy

Existing Data Exploration & IA

The process began with a comprehensive audit of the current platform. I mapped all screens and user flows to understand the full scope of navigation, feature distribution, and content types across the system. This included analyzing how users interact with each section, identifying redundancies, and assessing the clarity and consistency of the information architecture.

This foundational step helped surface key friction points and served as a baseline for reshaping the product’s structure in a more intuitive and scalable way.

User Research Through Stakeholder Collaboration

To understand users’ needs, pain points, and expectations, I conducted user research in close collaboration with the company’s client consultant — a key stakeholder who works directly with platform users across various public-sector organizations.

Because the system is used by a wide range of entities, each with its own internal workflows and requirements, we analyzed feedback collected over time to identify common patterns alongside edge-case demands. This research helped shape a design strategy that provides sensible defaults for most organizations while enabling deeper customization where needed.

The platform is used by three primary user types:

1. Company Admins – who manage tenders, user permissions, and organizational settings

2. Company Users – employees who interact with tenders but have limited access

3. Suppliers – external vendors submitting proposals and documents

Competitive Analysis & UI/UX inspiration research

To inform the design direction, I conducted a two-phase research process:

1. Direct Competitor Analysis

   I reviewed platforms used by government agencies and public-sector organizations in Israel, including Dekel, Yahalom, and an international tender management tool widely adopted by local entities. The goal was to identify UX patterns, structural models, and gaps in functionality or usability that could be improved upon in SourcingVision.

2. Broader UX Benchmarking

   Next, I analyzed SaaS platforms—both local and global—that target non-technical audiences. The focus was on identifying design patterns that support clarity, simplicity, and intuitive workflows. These references served as inspiration for creating an experience that feels accessible to all user types, regardless of their technical background.

Wireframing & Low-fidelity Prototyping

With a clear understanding of the users, roles, and system structure, I moved into the wireframing phase. I began by creating low-fidelity layouts to test navigation flows, screen structure, and feature prioritization. These wireframes focused on functionality and logic, and were used to explore multiple interaction models before committing to high-fidelity design.

This phase allowed for quick iteration, early stakeholder alignment, and validation of the overall user journey across key tasks, including tender creation, editing, and permissions management.

UI Design & High-fidelity prototyping

After validating the structural and functional direction through wireframes, I translated the solution into a fully polished user interface. The final UI introduced a clean, modern visual language aligned with the brand, with a strong emphasis on clarity, hierarchy, and accessibility.

Each screen was optimized for both desktop and mobile, using responsive layouts and adaptive components. Special attention was given to details like empty states, field validation, interaction feedback, and clarity in nested structures — ensuring the interface could scale across different user types and task complexities.

Styleguide & Components Guide