ONAir is a Guatemalan academy specializing in artistic voice performance and video production. Known for nurturing talent in the fields of media and performing arts, the academy needed a refreshed visual identity that would better reflect its creative spirit and evolving vision and a website to match.

The Process

1. Brand Discovery & Research I began by analyzing the old visual identity and researching competitors and design trends in creative education. This helped clarify the values the new brand needed to express: creativity, professionalism, and innovation.

2. Logo Redesign The new logo was crafted to represent sound, expression, and clarity—combining bold lines with fluid shapes to reflect the nature of voice performance and video production.

3. Brand Guidelines I created a full brand guide that included:

• Logo variations and spacing rules

• A modern, accessible color palette

• Typography systems for print and digital

• Tone of voice and visual guidelines

• Examples of brand usage on materials and social platforms

4. MVP Website Design & Development (Webflow) To bring the brand to life online, I designed and developed a responsive MVP website in Webflow. The site introduced ONAir’s mission, services, and enrollment process, with a clean layout and intuitive navigation. Key features included:

• Homepage with hero section and mission

• About page with team and background

• Course and service offerings

• Contact form and social media integration