The Process

1. Discovery & Brand Positioning I met with the client to understand their vision, target audience, and the tone they wanted to convey: dynamic, modern, and bold.

2. Logo Design I explored visual elements related to video production—frames, movement, lenses—and infused them with strong, clean typography. The final logo combines simplicity with a touch of storytelling energy.

3. Brand Guidelines I created a complete guide covering:

• Logo usage

• Color palette

• Typography

• Iconography

• Visual tone and application examples

4. Stationery Design To bring the brand to life, I designed business cards and other essential materials, ensuring consistency across all touchpoints.