Live Sports Betting

Spent a day playing around with some new Figma features. See if you can guess which were used.

~Work below was done for a client. Some identifying info has been redacted~

Click on individual images to fit-to-screen.

Business goals

  • Get users to place bets easily and quickly

  • Get users to ideally place multiple bets

  • Build loyal following (user retention) via event reminders that remind users to come back and place bets

  • Integrate network effects for growth by sharing bets with user’s friends

Most discussed topics

  • Having the “add more bets” function persist throughout the bet slip flow (or only at the receipt)? Do A/B test to see bounce rates.

  • If user tries to bounce, what do we do? Maybe suggest setting a reminder first? (plus a “don't ask again” checkbox).

  • Showing previews of similar football matches to increase further betting? Or no.

    Evaluate accessibility.

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