Live Sports Betting
Spent a day playing around with some new Figma features. See if you can guess which were used.
~Work below was done for a client. Some identifying info has been redacted~
Click on individual images to fit-to-screen.
Business goals
Get users to place bets easily and quickly
Get users to ideally place multiple bets
Build loyal following (user retention) via event reminders that remind users to come back and place bets
Integrate network effects for growth by sharing bets with user’s friends
Most discussed topics
Having the “add more bets” function persist throughout the bet slip flow (or only at the receipt)? Do A/B test to see bounce rates.
If user tries to bounce, what do we do? Maybe suggest setting a reminder first? (plus a “don't ask again” checkbox).
Showing previews of similar football matches to increase further betting? Or no.
Evaluate accessibility.