Patties Burgers & Shakes - Branding

This illustration was created as part of the branding for Patties, a food truck inspired by the classic 1950s all-American diner style. It features a smiling female character wearing a cowboy hat and a red scarf with white stars, evoking a friendly and nostalgic spirit. The graphic style references retro advertising, using a limited color palette (navy blue, red, and cream) to reinforce the vintage aesthetic.

The character conveys warmth and approachability, aligning with Patties’ brand experience—delicious, comforting food with a timeless American charm.

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