Visual Identity Design Miara | United Kingdom
🍩 SWEET FITNESS – Visual Identity Design 💪
This playful yet powerful branding concept was designed for a fun, modern fitness brand called Sweet Fitness – where strength meets indulgence! The logo is a unique blend of a kettlebell and a donut, symbolizing balance, motivation, and the idea that fitness doesn't have to be boring or restrictive.
🧩 Concept Highlights
Logo Design: A clever fusion of a kettlebell + donut = SWEET strength!
Color Palette: Soft pinks, mustard yellow, navy, and white – energetic yet approachable.
Typography: A clean and bold sans-serif font to represent clarity and strength.
Brand Applications: Business cards, signage, social media icon, and gym interior mockups.
Mood: Whimsical, modern, and empowering – perfect for a boutique fitness studio or wellness influencer brand.
💡 Design ObjectiveTo create a visual identity that feels both strong and sweet – appealing to a diverse audience who values fitness, fun, and flavor.
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💬 And if you have any suggestions or feedback, I’d love to hear them!