Bright & Buttoned-Up: Custom Email Templates for Boden

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Inbox Joy for Boden: Email Design That’s as Cheerful as the Clothes

For Boden, I designed a high-impact email template that captures the brand’s colorful confidence, British charm, and inclusive spirit. This bespoke layout balances joyful energy with smart functionality — inviting customers into a vibrant world of style, stories, and seasonal updates.

Built to shine on platforms like Klaviyo or Mailchimp, the template is mobile-first, fully responsive, and effortlessly channels Boden’s signature mix of modern classics and personality-packed prints.

What’s Included:

✔️ Mobile-Optimized, Fully Responsive Design

✔️ Bright, Editorial Visual Style Reflecting Boden’s Brand DNA

✔️ Story-Centric Layouts that Entertain, Inform & Convert

✔️ Modular System for Easy Campaign Customization

✔️ A/B Testing Ready with Seamless Shopify / WordPress Integration

Bonus Features:

→ Smart Automations for Seasonal Drops, Back-in-Stock Alerts & Family Shopping

→ Segmented Campaigns for Men, Women, Kids & Occasion Shoppers

→ Pop-Ups & Lead Captures Designed with a Playful, User-Friendly UX

Email design that wears a smile — a digital wardrobe of warmth, wit, and well-made style, just like Boden.