Verve E-Sports - App & Brand Design
// Project Information
This is my bachelor's project and it includes a functioning app prototype aswell as a full brand design of an imaginary e-sports organisation called "Verve E-Sports".
The app features interactive elements like predictions, live interactions, a learning section, and engaging community functions. Through gamification and exclusive rewards, it strengthens the connection between fans and the team and allows e-sport organisations to boost their customer loyalty.
The goal was to create a role model for esports teams exploring sustainable revenue streams.
// Design Process
Market research to identify problems and dynamics
User research to define characteristics and needs
Creating the applications structure and functions through flowcharts
Wireframing a clickable prototype and present it to real users
Setting up a styleguide to define the design system
Hi-Fi prototyping and user tests to localize errors and determine KPIs
If you like what you see feel free to contact me via dribbble. ✌️