The Olive House Identity

Since ancient times, the olive tree has symbolized peace, wisdom, and harmony, making it a meaningful emblem not only for countries where these noble trees grow but also for people and communities worldwide. This project builds on the metaphor of the olive tree as a symbol of a secure, steadfast home for families. The emblem itself is crafted in a deliberately rustic style to evoke simplicity, naturalness, and a connection to nature and heritage, as the residential house is situated near a forest, away from the noise of the city. The typography mimics the curved branches and roots of the tree, while the brand’s earthy, natural color palette harmoniously completes the associative themes of calm, tranquility, and relaxation. Paired with conventional glass-and-concrete residential structures, this visual approach — combined with the natural landscape — skillfully offsets industrial modernity, offering the eye a much-needed respite and serenity in today’s fast-paced world..