Secco Squared Marketing Agency Website & Brand Design

Secco Squared is an omnichannel marketing agency based in New York. Initially, they had a standard corporate brand identity and landing page. We worked on developing their brand potential into a concise yet recognizable form, which we later expanded and implemented on their website.

It all started with an apparent association: the square shape. Using other simple shapes and compositions, we built a distinctive corporate visual system. The logo was simplified, clearly expressing the company's name through a mathematical expression with a superscript two (a symbol of a square), which is intuitively understood and adds clarity. To maintain recognition, we slightly updated the colors that Secco² used before the redesign.

We approached the website's content thoughtfully, filtering out anything hindering an understanding of Secco²'s value and expertise. With a wealth of cases and information available, bringing the most advantageous aspects to the forefront was crucial. We refined the structure of the case studies and presented them in an accessible format.

The system we created is light and balanced. We provided clear guidelines to ensure it remains controlled. On the website, we used a cubic figure for an interactive block as a natural extension of the square theme. This deliberate shift from flat shapes reveals more about the company while remaining harmonious with the overall design system.

What you see is the new Secco², showcasing another successful redesign case where content presentation complements the core idea of the identity: a blend of controlled diversity, simplicity, efficiency, and recognizability.

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