Background

This Mojolo app concept was inspired by the current state of dating apps today as well as first-hand and second hand experience over the years of how bloated and exploitative dating apps have become. Ideally, a product designed to help people fulfill an important social need, the current offering of apps have defaulted to dark patterns and exploitative tactics to get more money from users whilst ignoring their needs. We wanted to image an app that avoided these tactics without sacrificing the bottom-line.