Brewery Rebrand

🌿🐻 Excited to finally share the refreshed brand for @sagealleybrewery — a Lehigh Valley neighborhood spot that’s undergone a serious evolution.

When Steve and Andrea took over Sage Alley, they didn’t just bring new leadership — they brought a fresh commitment to better beer (with a brand-new, award-winning brewer), better food, and better service. And that kind of shift deserves a brand that speaks to it.

We aimed to strike a balance between the friendly, neighborhood vibe of the original brand and a new focus on quality and craftsmanship. From the custom script lettering to the bold, gothic serif font, from the “hopster” bear (inspired by local lore) to a versatile color palette — this brand has depth and character.

And what I love most about this — and felt during its creation — is that it’s more than just a logo. It’s a visual system and a story built to evolve and push forward, just like the brewery itself.

If you haven’t been to Sage Alley, now’s the time. And if you were there a few years back and wrote it off? It’s time for a second look. Cheers! 🍻