🎯 Project Overview

I had the opportunity to design the landing page for the School Safety Leadership Summit, a high-impact, in-person training event focused on helping school leaders, administrators, and safety teams prepare for crisis scenarios. The summit brings together nationally recognized security experts to equip schools with the knowledge and tools to better protect their campuses.

🧭 Objective

Create a conversion-optimized, professional, and mobile-responsive landing page that builds trust and urgency, ultimately driving school administrators to register for one of the two upcoming events.

✍️ Design Brief Highlights

• Target Audience: Public & private school leaders, Christian educators, safety officers

• Goal: High-converting, story-driven landing page with a clear user journey

• Tone: Authoritative, reassuring, and purpose-driven

• Deliverables: Figma

• 💡 My Approach

Following the StoryBrand framework, I designed the layout to immediately answer three questions:

1. What is this about?

2. Why should I care?

3. What should I do next?

Each section was designed with clarity and hierarchy in mind:

• ✅ Hero Section: Summit title, clear subtitle ("Led by Experts. Built for Schools."), date/location toggle, and a strong CTA

• ✅ Problem Statement: "Most schools aren’t ready for a real crisis…" accompanied by supporting data

• ✅ Summit Benefits: Engaging icons and summaries of key training areas like de-escalation, Stop-the-Bleed, and tabletop drills

• ✅ FAQ & Schedule: Clear, collapsible answers that reduce friction

• ✅ Conversion CTAs: Strategically placed buttons throughout for seamless registration

🛠️ Tools & Tech

• Figma

✨ Results

Delivered a modern, high-converting landing page that is clean, easy to navigate, and trust-building—exactly what school leaders need in a high-stakes decision-making process.

👇 Check Out the Full Design Below

💬 I’d love your feedback — and if you're launching a mission-driven event or product, let’s collaborate!