Saudi Megaproject: Branding & Logo Design

This project showcases the logo and brand identity design for a groundbreaking Saudi-based megaproject, currently under construction. The development blends luxury real estate, expansive linear parks, and immersive tourism experiences into a single, cohesive vision. The brand’s visual identity captures the essence of modern Saudi innovation while respecting the nation’s rich cultural heritage. Drawing inspiration from the region’s stunning landscapes, vibrant city life, and forward-thinking aspirations, the logo combines sleek, contemporary lines with elements reflecting the natural beauty of the desert and the transformative future of urban spaces. This project emphasizes the importance of storytelling in branding, with each design element crafted to evoke a sense of place, progress, and global ambition.

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