Your Success Roadmap - Study Guide

My client required a study guide to share via newsletter with participants enrolled in his coaching program courses.

Client: Dealmaker Academy, Australia

Responsibilities: Instructional Design, eLearning Development, Graphic Design

Target Audience: Entrepreneurs, business owners, and sales leaders

Tools Used: Illustrator, Canva

Process

The coaching program was already finalized, and the primary goal was to create a study guide that summarized the key ideas from the sessions, included exercises and reflection activities, and encouraged the audience to take small actions toward growing their business's success.

This guide was distributed via newsletter as a follow-up resource to more than 100 participants, designed to boost engagement and reinforce long-term impact.

I had full access to the client’s program and reviewed over 12 hours of content, from which I extracted the essential insights and key takeaways.

Instructional Design

After identifying the audience's needs, selecting the brand colors to be used, and extracting the core content from the coaching program, I collaborated with the client to create the exercises and activities featured in the guide.

I applied the personalization principle to make the tone more conversational, ensuring that the end user would feel the same voice and energy as in the live sessions.

The graphics and images were provided by the client, while I handled all edits and adjustments using Adobe Illustrator. The final PDF was designed and assembled in Canva.

The final result was a 72-page study guide.