Eagle Wear | UI/UX | E-Commerce
Branding & Identity Design:
- Developed a complete visual identity including logo, colour scheme, and typography.
UX Research & Strategy:
- Researched top golf and fashion e-commerce platforms to identify user behavior, expectations, and pain points.
- Mapped out user personas:
“The Competitive Golfer”
“The Style-Conscious Player”
“The Gifting Shopper”.
UI Design:
- Created custom layouts for:
Homepage
Category Pages (Men / Women / Accessories)
Product Detail Pages
Cart & Checkout Flow
About & Brand Story.
Responsive Design:
- Ensured that all screens deliver fast, clear, and joyful experiences on mobile devices, with thumb-friendly navigation and tap-friendly elements.
Prototyping & Animation:
- Created a working prototype with smooth micro-interactions—hover effects, cart slide-in animation, and loading feedback—to make the interface feel alive.
