ANGELETTE | Cake & Pastries Branding

Inspired by the sweetness of a heavenly treat, ANGELETTE’s identity blends delicate line art with a soft pastel palette to capture the light, airy feel of freshly baked pastries. The dripped “angel wings” motif riffs on icing drips and playful elegance—paired with a refined serif logotype to balance whimsy with sophistication. I chose this approach to visually tie the brand name (“Angelette”) to its product—angel-like treats—while signaling quality and craftsmanship. This cohesive system of design and packaging not only stands out on the shelf but also reinforces customer trust by conveying professionalism, consistency, and irresistible charm at every touchpoint.

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