Brand identity, Helios

Brand identity for Helios

Where legacy meets light 💡

Helios has illuminated Serbian homes and businesses since 2001, blending energy efficiency with timeless design. The rebrand honors that history while pushing the identity into a sleek, modern future. The iconic yellow stripe, once spanning the logo, now weaves through each letter, symbolizing continuity and evolution. A bold sun icon nods to Helios, the god of light, grounding the brand in its roots while radiating fresh energy.

The result? A visual identity that shines with clarity, innovation, and purpose.

⚡ For brands evolving without losing sight of their legacy, I craft identities that honor the past and power the future.

💬 Let’s build something that lasts.