ReScript Journal — Logo Concept for a Mindfulness App

Here’s the second visual direction we explored for ReScript Journal, a mobile app dedicated to journaling, emotional well-being, and mental clarity.

 

This version of the logo focuses on lightness, optimism, and gentle guidance, aiming to make the user feel welcomed and emotionally supported from the first glance.

 

Key elements of the concept

 

✔ The flowing pen stroke softly shapes an “R” — suggesting personal growth and self-expression

✔ The heart-tipped stroke reinforces a message of self-love, healing, and emotional safety

✔ The soft pastel palette adds a sense of calm and balance, perfect for an app focused on daily wellness practices

 

This logo version was designed to feel approachable, warm, and human, while still clean and adaptable across all platforms.

 

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