🖼️ Amuseum – Smart Museum Ticketing & Guided Tour App

📖 Case Study Overview:

Amuseum is a conceptual mobile application designed to enhance the museum experience by integrating ticket purchasing, self-guided tours, and real-time location tracking within the museum environment.

🎯 Project Goal:

To design a solution where users can buy tickets, plan visits, and enjoy a personalized, GPS-aware tour assistant that detects their location inside the museum and provides contextual information about nearby artworks.

Key Objectives:

• Simplify Ticketing: Enable users to purchase tickets for themselves and others with ease.

• Flexible Tour Options: Offer affordable, self-paced tours to replace rigid guided ones.

• Real-Time Navigation: Use GPS and indoor positioning to deliver relevant exhibit info.

• Enhance Accessibility: Design an intuitive, inclusive interface for a diverse user base.

🔍 User Research & Insights:

Conducted interviews with 5 museum-goers to identify common pain points:

• Cost: Traditional guided tours are often expensive.

• Time Constraints: Fixed tour times feel inflexible and rushed.

• Crowding: Group tours diminish the quality of the experience.

• Lack of Autonomy: Visitors want to explore at their own pace.

🛠️ Design Process:

• Wireframing & Prototyping: Created low to high-fidelity flows to ensure clarity.

• Usability Testing: Ran 3 testing rounds to refine key features like ticketing and navigation.

• Iterative Improvements: Applied user feedback to improve tour clarity and user guidance.

✨ Key Features:

• Tour Assistant: Delivers contextual information based on real-time location.

• Crowd Management: Visual indicators to avoid high-traffic areas.

• Visitor Reviews: Filterable review system for future visitor guidance.

• Saved Tickets & Reservations: Manage access and revisit past visits.

• Dark-Themed UI: Designed for indoor environments to reduce eye strain.

💡 Designed with accessibility, clarity, and cultural engagement in mind — blending navigation, education, and user comfort into a unified experience.

🛠 Tools: Figma, Illustrator

👩‍🎨 Role: UX/UI Designer (End-to-end Case Study)