BRAND DEVELOPMENT & STRATEGY - HUMDINGERS CHICKEN FINGERS

HUMDINGERS Chicken Fingers came to us with the desire to fry their competitors with "clucking good" brand strategy and visual identity. Working together over the course of a couple months, we focused on the brand development and strategy. We determined this brand needed to embrace a quirky, crazy personality to compete with places like Raising Cane's and Zaxby's, combined with a bold color palette and imagery.