Whiz11 – Fantasy Cricket, Reimagined with AI

Enter your text here...Whiz11 is a fantasy cricket platform powered by artificial intelligence to help users build optimal teams with smart picks based on real-time data. The app and website aim to simplify the user journey—from match discovery to team creation—while the platform delivers value through performance stats, strategic edge, and a clean, intuitive interface.​​​​​​​

Design a seamless and engaging mobile app for cricket fans to:

✅ View match insights

✅ Build fantasy teams quickly

✅ Analyze players using AI-based stats

✅ Manage passes and subscriptions easily

And create a landing website that:

✅ Explains the product clearly

✅ Highlights pricing and key features

✅ Captures leads through a waitlist

✅ Maintains visual and brand consistency

User Research & Insights

I conducted surveys and one-on-one interviews with frequent fantasy players across platforms like Dream11 and MPL to understand common struggles.

Key insights:

🧩 Manual Team Creation: Users spend too much time researching and assembling lineups.

📊 Data Overload: Stats are scattered or unclear; users want simplified, actionable insights.

🧭 Overwhelming UI: Existing apps feel cluttered, especially under time pressure.

💸 Subscription Burnout: Users prefer flexible, one-time passes over monthly plans.

These insights formed the foundation for all UX decisions and feature prioritization

🧩 Information Architecture

Mobile App Flow:

~ Onboarding & OTP Login

~ Home Dashboard

~ Match Center (Stats, Weather, Team Form, Venue Insights)

~ AI Team Generator (Safe, Balanced, Risky)

~ Player Cards & Team Management

~ Pass Store

~ Profile & Wallet

Website Structure:

~ Hero Section + Call-to-Action

~ Features Overview

~ Pricing Models (Daily / Series / Tournament)

~ Waitlist Integration

~ Testimonials & FAQs

🎨 Design System

~ Color Palette: Deep navy + electric blue for energy and trust; vibrant accents for key actions

~ Typography: Clean sans-serif fonts for readability and structure

~ Visual Style: Data-driven but decluttered; focusing on speed, clarity, and gamification

~ Logo & Branding: A crowned lion symbolizing strategy, strength, and winning mindset

All UI components were created as scalable, reusable assets in Figma with responsive behavior in mind.

📱 Mobile App Highlights

~ AI-Crafted Teams: Generate optimal squads based on data-driven insights in seconds.

~ Player Cards: Clean layouts for recent form, matchup history, and venue impact.

~ Match Hub: Weather, toss prediction, top picks — all in one place.

~ Flexible Pass System: Buy match, series, or tournament passes — no subscriptions needed.

~ Dark Mode UI: Sporty, immersive, and easy on the eyes.

💻 Website Experience

~ Sharp visual hierarchy that reflects the mobile app’s branding

~ Waitlist form integrated above-the-fold

~ Animated scroll to showcase features & AI benefits

~  Responsive layout for mobile-first experience

~ Clear CTA hierarchy across all screen sizes

🧪 Prototyping & Testing

~ Created interactive prototypes in Figma for both mobile and web

~ Conducted early user testing via cricket fan groups and social channels

Iterated on:

~ Tap targets & button hierarchy

~ Color contrast in data-heavy modules

~ Speed of onboarding and team generation

🧭 Conclusion

Whiz11 is more than just a fantasy cricket app—it’s a smart companion for competitive users. As the solo designer, I focused on delivering a product that blends AI with intuitive design, helping users make informed choices quickly. 

This project sharpened my skills in:

~ End-to-end product thinking.

~ Mobile-first UI systems.

~ Simplifying complex data.

~ Designing for conversion and engagement.