Peak – Sports Brand Logo Design

Hi there! Designing the Peak logo, font, and color palette required a careful balance of simplicity and boldness to reflect the brand’s dynamic identity. The logo construction faced the challenge of conveying motion and progress while maintaining clarity and scalability for various applications. Its forward-leaning typography and sharp, angular design were crafted to symbolize momentum and self-improvement.

The font selection, including Orbitron SemiBold for titles and Readex Pro for body text, was chosen for its futuristic yet approachable feel, aligning with the brand’s active and modern ethos. Similarly, the color palette, featuring vibrant mint green and green pea, was selected to evoke energy and growth, while white accents added balance and readability. Each design element was deliberately chosen to ensure versatility and consistency across digital and physical platforms, reinforcing the brand’s identity in all touchpoints.