Botanica - online shop

Botanica: nature-inspired online shop

The Botanica online store project was created to deliver a seamless, user-centric shopping experience that reflects the brand's core values of natural beauty, sustainability, and high-quality skincare.

The goal was to craft a digital space where users could easily explore the product range, engage with the brand's philosophy, and reconnect with nature through an intuitive and elegant interface. The project journey involved comprehensive research into competitors and the target audience, leading to the creation of customer personas, a site map, and user flows to ensure intuitive navigation. A clean, adaptive UI design was developed, featuring casual and Nunito Sans fonts, earthy colors, and organic textures to convey Botanica’s eco-conscious and premium identity.

The end result is a responsive website that harmoniously combines aesthetics and functionality, creating an immersive shopping