Danesh Andoozan – Online Self-Assessment & Booking Flow

Project Overview


Redesigned a user-centric flow for Danesh Andoozan’s website to streamline self-evaluation and consultation booking.

Problem & User Needs

The company needed a more efficient way to pre-screen potential clients online, reduce manual work, and prepare for a future customer loyalty program.
 Users wanted a quick and clear path to register their information and determine if they were eligible for services—without lengthy back-and-forth communication.

SOLUTIONI

designed a guided flow allowing users to:Register their personal informationComplete a preliminary self-assessment onlineBe automatically directed to book a consultation if eligibleWe tested the design early and iteratively fixed usability issues based on feedback.

OUTCOME

The final design significantly improved user and company efficiency:Saved time for both users and the internal teamEnabled the company to gather more user data for CRM useLaid the foundation for launching a future customer loyalty program with a larger database of qualified accounts