🧠Brief

Design an app icon. That best represernts a brand or product in a unique way, that translates well to different platforms and mediums.

🔤App Name: Slingo

Slingo is a unified South African dictionary and language resource app, designed to reflect the country's multilingual identity and promote understanding across cultures and the country's 11 official languages.

🧠Concept

Two versions were created:

1️⃣ A chat bubble icon with 3 dots.

2️⃣ A bold monogram "S" with 3 trailing dots.

🧠ICON CONCEPT

The icon draws on the colors of South African national sports teams:

✅ Green: core background and primary color, symbolizing unity, nature, and national identity.

✅ Gold: outlining the icon to suggest richness pride, and value.

✅White: clean, simple dots indicating communication and clarity

The use of overlapping chat bubbles reinforces the theme of dialogue and accessibility, while the minimal 3-dot arrangement hints at conversation, search, and learning.

🧠MONOGRAM CONCEPT

A stylized "S" integrates elements of the south African flag including:

✅ Red, Green, Blue, Yellow, Black, White curves that form an abstract flag structure.

✅ Followed by 3 rainbow-colored dots (green, red, yellow) that reinforces communication, language, and national identity.

This monogram can be used as a secondary logo for splash screens, favicons, or social profiles.

✍️Typography

Font: Nunito bold

Chosen for its clean, rounded form and high legibility at small sizes, offering a modern, friendly look aligned with language accessibility

🎨Color Palette

Drawn directly from the South African flag, and national sports teams, carefully applied to maintain:

✅ Cultural recognition

✅ Balance across light/dark modes

✅ Readability at icon sizes

COLORS:

🟢Green: (#007847) flag central green / sports reference

🟡Gold: (#FFB612) warm, vivid yellow-gold

⚪White: (#FFFFFF) for contrast and neutrality

🔴Red: (#DE3831) For monogram

🌓Light & Dark Mode Strategy

The gold outline ensures strong visibility against both light and dark backgrounds. White dots remain prominent and green remains neutral in either mode, making the icon adaptive and easy to identify on any device theme.

This ensures optimal contrast and visual comfort in different device themes.

🧪Variations and Exploration

🧪 Explored rainbow dot arrangements to reflect South African Diversity in the Rainbow Nation

🧪 Masking techniques were used in figma to create half-circle cutouts and dot arrangements

🧩Final Deliverables

🔵 Chat bubble with 3 flag-dot "typing" ellipses

🔴 Monogram "S" icon with flag pattern and trailing dots

🟡Compatible in both light and dark modes

📦 Exported in 512x512, 256x256, 128x128, and 48x48 resolutions for multiplatform use.