TRIGOLINO - Just a fighter brand.

Trigolino Cookies & Pasta

This company, which has been operating in the pasta, cookies, and biscuits industry for a long time, wanted to launch a fighter brand for its products that could align with lower-income consumers. The goal was to prevent the growth of similar brands—whose more affordable versions had been rapidly gaining market share in these regions.

It was necessary to develop a brand with visual appeal that could connect with and "speak" to this consumers. Thus, a highly popular name associated with a mascot integrated into the brand was proposed as a viable solution.

Client: Ocrim Industries

Location: Brazil

Disciplines: Logo Design/Branding/Packaging

For the brand's branding strategy and to make the product stand out on store shelves, we chose a warm color palette with a strong emphasis on the logo. This strategy was extensively applied across the entire packaging line and point-of-purchase (POP) materials.