Packaging and advertisement design for organic coconut oil....

PureGlow Coconut Oil is a cold-pressed multipurpose organic product targeted at an environment and price-conscious audience. The earthly tones complement the natural colors of a coconut while enforcing the sustainability aspect. The serif typeface and sharp-edged rectangles give an organic feel stepping away from the sans-serif and rounded rectangle digital world. The choice of vector illustrations helps the audience make an easy connection to the role of the product in a store setting. Further, not using realistic photography and staying limited to solid colors makes the packaging cheaper and more eco-friendly to print which ticks both the affordability and sustainability aspects.